Copywriting and book marketing for expert authors
Turn your book into clients,
not crickets
You’ve written the book — now it's time to launch with confidence,
so people read it, love it, and want more from you!
How do you sell a book?
Launching your book
shouldn't feel like guesswork
Most expert authors are left asking: 'Now what?'
Without the right copy and launch plan, your book may never reach the people who need it most.You need copy that connects — and converts.
Copywriter & Author
I help experts launch with confidence
Hi, I’m Angela Archer, a.k.a The Book Funnel Lady. I'm a conversion copywriter and author who helps experts launch books that grow their business and deepen their impact.Over the past 6 years, I’ve written book descriptions, landing pages, and email sequences for people who care about their message as much as their metrics. I understand the balance between sounding strategic and sounding human... And how to position your book so it doesn’t just sit there, but actually makes an impact.I studied psychology, I worked as a mental health nurse, and I’ve written my own novels. I bring a mix of copywriting and marketing psychology and storytelling to every project.If your book means something to you — and you want it to mean something to your readers — you're in the right place.
Kind words...
"Appreciate you lending me your uncanny ability to paint enticing word pictures that make me feel like I just wrote a bestseller.
I highly recommend you - you're super talented and extra nice - can't wait to work with you again!"
Mike Lukas: author, comedy coach, funny guy
My most popular service...
The Book Launch Copy Package
Done-for-you launch copy that actually works.
Designed to help expert authors turn their book into a business tool.
You’ve written the book, now you need the words that help it land, resonate, and convert.This done-for-you package is designed for coaches, consultants, and thought leaders who want a confident, client-attracting book launch, without the guesswork.What’s included:— A persuasive, professional book description
— A high-converting landing page to showcase your book or lead magnet
— A strategic 5–6 email sequence designed to build trust and drive actionYou don’t need a complicated funnel.
You need copy that connects the dots between your expertise, your book... And the people it’s meant to help.Ready to launch with purpose?
Kind Words...
"Thank you so much, I wouldn’t have known where to start on this!"
Jenny Proctor, Marketing Communication Consultant, Award Winning Author - Business Book Awards 2024
More ways we can work together:
Not everyone needs the full launch package — and not every book gets the results you hoped for right away.Whether you're prepping for a launch, revisiting a book that's already out, or just want targeted support, there’s an option here for you.— Email Sequence Strategy & Copy
For authors who need a nurture or follow-up sequence to keep the momentum going (or get it started again).
→ One-off sequences or ongoing support available.— Funnel & Email Audits
Already launched but it’s not converting? I’ll review your copy, offer clear, actionable feedback, and suggest tweaks that align with your goals and audience.
→ Perfect if your open rates or engagement have dropped.— Landing Page Copy & Reviews
Need a lead magnet or course landing page that actually works? I can write from scratch or help you improve what you’ve already got.— 1:1 Copy Clinics
Book a 60-minute session to get hands-on, strategic advice about your messaging, funnel, or book positioning — ideal if you're stuck and need clarity.
Free Guide
The 5 Must-Have Emails to Launch Your Book
Not sure what to say in your launch emails — or when to say it?
This free guide gives you 5 strategic emails proven to build trust, create momentum, and turn readers into clients.✔️ Plug-and-play frameworks
✔️ Persuasive copywriting tips
✔️ Sample email drafts to guide your tone and structureEnter your email to grab the guide and start writing launch emails that actually work.
© Angela Archer - The Book Funnel Lady. All right reserved.