Make it pay

I’m a specialist copywriter who uses the persuasive power of words to help you use your book as an evergreen marketing machine.

An image of Angela Archer, a.k.a the book funnel lady
An image of Angela Archer's free guide to leveraging your non-fiction book.


Five years ago I started writing my first novel. 

Three years ago I tried to work out how to sell it. 

I struggled. I did all the things…

But I always felt there was something missing. 

And that’s when I found copywriting. 

And everything fell into place. 

Admittedly, I was on a secret mission to hoard all the marketing secrets I learned and use them to sell my own books.

But now I’m hooked and I want to help more people, people like you, who believe in the power of words to make an impact.

So I’m a freelance copywriter who wants to help you to market your books, write your emails, ad copy, and help you grow your brand.

Here’s where my words can help….


  • Amazon SEO and category research, so your book gets organic reach.
  • Desire-inducing book descriptions that speak to your target audience.
  • Irresistible sales and landing pages that appeal to your kind of people.
  • Book launch email strategy to create a buying-buzz.
  • Book back matter optimisation to draw readers deeper into your world.
  • Amazon & Facebook ads that set the seeds for buying.
  • Funnel audits to help you fix a pre-existing but leaky book funnel.


  • That are welcoming and engaging.
  • That focus on building a relationship with your audience.
  • That evoke an emotional connection and drive action.
  • For promo campaigns that don’t burn or bore your list out.
  • That create excitement and pre-sell your offer before the cart your opens.

People say the nicest things…

Join me in my weekly deep-dive into the psychology behind bestselling book descriptions. I’ll show you what works…and what doesn’t…